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Case study 01 · Product building

Sighub
Renewal Radar

From fragmented CRM signals to one auditable action.

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Renewal risk is usually visible before it becomes expensive. The problem is that the evidence is fragmented across dates, deals, quotes, line items, subscriptions, activity and ownership.

Renewal Radar by Sighub was built to close that last-mile gap. It scans structured HubSpot metadata using deterministic, auditable rules and turns each real risk into one clear HubSpot task for the right owner.

Solo builderHubSpot UI ExtensionProduct strategyUXSecurityGo-to-market

The challenge.

Most teams already have the signal. They do not have a reliable moment when the signal becomes an owned action. Another dashboard would still require someone to remember to look, interpret the context and decide who should follow up.

The product decision.

One risk. One task. One owner. One due date.

The product deliberately avoids a generic health score, AI prediction or separate customer-success workspace. It stays close to observable CRM evidence and works inside the system where the team already operates.

01 / DISCOVERY

Model the real renewal signal.

Mapped how renewal timing appears across standard and custom CRM objects and separated observable evidence from assumptions.

02 / PRODUCT

Reduce the output to one action.

Designed a decision card and task workflow that attaches the evidence, assigns the right owner and resolves itself when the underlying risk clears.

03 / BUILD

Take the full product to market.

Built product logic, UX, onboarding, pricing, security documentation, admin operations, website and early distribution as a solo builder.

Result.

A live HubSpot app taken into external testing and marketplace submission, with a clear product philosophy: make renewal follow-up owned and auditable without adding another dashboard.

Logic
Deterministic and auditable
Data
Structured CRM metadata
Output
One owner task per risk
Role
End-to-end solo builder

Open Renewal Radar by Sighub ↗

UA
Ulaş ArslanCustomer Experience & Operations leader and product builder.