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Experience · 2016-Present

A career built around customer systems.

From frontline service and department setup to team leadership, regulated client operations and end-to-end CX ownership.

Speaksee

Customer Experience Manager · August 2024-Present

Own the end-to-end CX structure across support, product and operations at head-of-CX level, reporting directly to the COO.

Customer data

One source of truth

Established HubSpot as the shared customer-data platform across support, sales and operations.

Journey intelligence

From activity to decisions

Built Mixpanel dashboards, customer journey maps, health scoring and churn-reduction workflows across product segments.

Scale

More capacity without more headcount

Built a role-based AI onboarding platform and expanded self-service through FAQ and chatbot infrastructure.

Amdax

Customer Success Coordinator · February-June 2024

Supported high-net-worth clients managing significant digital-asset portfolios in a regulated, institutional-grade environment. Improved Intercom chatflows and self-service workflows, and coordinated service requests across internal owners.

LiteBit

Customer Support Team Lead · March 2021-October 2023

Led a team of more than 20 agents during peak growth, with responsibility for recruitment, onboarding, coaching and daily operations.

20+Agents led
~3,000Backlog cleared
4.0Trustpilot after recovery

Managed crisis recovery after a data breach, stabilized escalation systems and optimized Zendesk configuration, workflows and macros to improve consistency and efficiency.

Customer Support / Social Media Marketeer · April 2018-March 2021

Combined frontline support, social media ownership and community engagement. Built feedback loops between support, product and marketing to improve retention.

Zilveren Kruis

AR Service Associate · May 2016-April 2018

Started in accounts receivable, supporting customers with payment arrears and collections. Progressed to setting up new service departments in Leiden and Zoetermeer and coaching new hires during onboarding.

UA
Ulaş ArslanCustomer Experience & Operations leader in Rotterdam.